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Leverage the Rise of Microsoft Teams to Grow Your Channel Business with Direct Routing

Since March 2020, businesses around the world have clamored for instant, functional, reliable unified communications and collaboration. The healthy growth the unified communications as a service (UCaaS) market had seen in recent years shot through the roof as a result of the COVID-19 pandemic. The global catastrophe forced businesses of all sizes to face the music regarding their aging phone systems. They’ve since realized what many service providers and their partners have been saying for years: UCaaS is the way of the future. As a result, businesses such as Microsoft, Zoom, and others have seen historic spikes in usage.

businesses have realized what the channel knew all along: UCaaS is the future

In late October, Microsoft reported it had seen a 50% rise in users of Microsoft Teams to reach 115 million daily active users.1 In April, the company reported it had seen a 70% increase in daily active users. Businesses are still looking for UCaaS, and they won’t stop as 2021 comes around the corner.

Industry leaders have been saying this for a while2: the UCaaS market is not saturated by any means. Partners that believe that the train has left the station still have time to bring advanced collaboration tools to their customers as many small businesses and mid-market ones are still using older technologies. This is where delivering Microsoft Teams will be one of the most important moves partners can make in 2021; and helping your customers maximize their Teams solution with Direct Route for Microsoft Teams will cement you as the go-to expert for cloud communications and collaboration technologies. Here’s how:

How to Level-Up With Microsoft Teams Direct Routing

Your customers that are already using Microsoft Teams are enjoying a sophisticated, user-friendly solution with advanced collaboration tools and features to foster a productive, globally dispersed workforce. Microsoft Teams Direct Routing takes this experience to the next level. 

  • Direct Route for Microsoft Teams enables users to make, receive, and transfer calls to and from landlines and mobile phones natively in the Teams app. (UniVoIP offers this solution as a fully managed service.)
  • The user’s calling experience is the same whether they’re calling an internal Teams user or an external destination over the public switched telephone network.
  • With no single point of failure, your customers will be able to automatically recover or self-heal in case of a disruptive event. 
  • There is no need to deploy a premise-based session border controller. 

And UniVoIP’s Direct Route solution is delivered from a fully virtualized, cloud-native calling platform that is redundant, resilient, and scalable. Your customers will use a virtualized, multi-stack architecture that gives them limitless capacity.

As one of the only providers offering Direct Route for MS Teams, UniVoIP not only helps you bring this unique solution to your customers using Teams, we provide white-glove customer service and seasoned cloud engineers for support. With our channel program, your customers will be in the hands of a provider with the industry’s lowest churn rate (.25%), which means they’ll be satisfied with their solution – and your expertise, leadership, and guidance – for life. Contact us today to learn more about UniVoIP’s channel program and show your customers the new, powerful world of global collaboration they’re looking for in 2021. 


  1. https://www.theverge.com/2020/10/27/21537286/microsoft-teams-115-million-daily-active-users-stats
  2. https://innovative-business.net/blog/embracing-the-unknown-whats-next-for-partners/

Fully Virtualized Cloud-Native Calling Platform

UniVoIP Direct Route for MS Teams is delivered from a fully virtualized, cloud-native calling platform that is geographically redundant, resilient, and scalable. The solution has no single point of failure and can automatically recover or self-heal in case of a disruptive event. The virtualized multi-stack architecture extends limitless capacity. What’s more, there is no need to deploy a premises-based Session Border Controller. The solution is centralized, and service is delivered from the cloud.


What should you expect?

  • Increased Productivity
  • Reduced Costs
  • Deployment Made Easy
  • 24/7/365 Expert Support
  • Maximum Reliability
  • 100% Customer Satisfaction

Get the most out of MS Teams.

Learn how to activate Voice Features with Direct Route.