WELCOME! This blog post is part of our “Business Must Haves” series, which is a series of weekly posts that are designed to help improve your business.
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Whether you are a big or a small company, it is no doubt that your business needs the proper set of communication tools to succeed. Without effective communication between employees, clients, prospects and vendors, a business cannot grow or achieve its goals.
3 Must Have Communication Tools:
PHONE SYSTEM
A phone system will never be an ancient way for businesses to communicate. It’s all about personality, customer service and getting personal with your customers. In fact, today’s phone systems take communications into the next generation with the high powered features of cloud communications such as mobile twinning, auto attendant, hot-desking, fax-via-email, voice message transcription and so much more. When you have the right phone system, your business is on the right track.
DIGITAL PRESENCE
Without one, your business is invisible. Now, more so than ever, without a strong digital presence through website platforms, online advertisement, social media, blogging, press releases and joining online communities, a business cannot expand or grow. The first place anyone goes when researching a business is the internet. If they can’t find you and you aren’t actively managing your digital presence, it’s most likely you will lose the sale.
CUSTOMER RELATIONSHIP MANAGEMENT
It’s all about your customers. Always. Even with a small customer base, your business has to keep its customers happy. It’s important to continue to nurture your customers. Quarterly newsletters, 24/7 customer support, providing valuable industry resources, connecting with them on social media, formulating case studies on their success and listening to what they have to say about your brand are just a few ways to make your customers happy. The larger your customer base is, the more important it is to get help from a CRM platform that manages leads, prospects and existing customers on a daily basis.