Some Key Facts in 2015 That Your Nonprofit Should be Aware Of

Below are several highlighted facts in the Nonprofit Industry from the Direct Marketing Association’s launch of the 2015 DMA Fact Book. Take a look, and see how your organization is doing in comparison.

Giving is up for the 5th year in a row.

  • Top five types of nonprofits consumers are giving to:
    1. Church/Place of Worship (50%)
    2. Local Social Service Organizations (45%)
    3. Children’s Charities (37%)
    4. Health Charities (35%)
    5. Animal Rescue/Shelter/Protection Charities (25%)
  • 1 in 3 consumers surveyed say they have responded to a letter in the mail or made a donation online

Online Opportunity

  • Averages across the industry show healthy giving trends:
    • $101.62 average first time online donation
    • $93.82 average repeat online donation
    • $118.74 average non-sustainer online donation
    • $33.01 average online sustainer (monthly) donation
  • Frequency is still a question across the industry based on 2015 plans:
    • 28% will send email monthly
    • 26% will send quarterly
    • 8% will send every other week

When nonprofits rated the importance of all channels, the top 3 were all digital:
1. Websites
2. Email Marketing
3. Traditional Social Media

Social Media

  • Facebook continues to be considered most effective, with Twitter and YouTube in the 2nd and 3rd
  • Content management & development have been a challenge for several years and that continues this year:
    • Over half of the nonprofits surveyed indicated that lack of budget is the #1 challenge
    • Measuring the effectiveness of content is the 2nd most common challenge
  • 1 in 3 nonprofits surveyed indicated that technology and/or lack of buy‐in from leadership where barriers to delivering relevant content to online constituents.

Your mission is ours. We provide the right communication tools to help you improve the life of others. Click here for more information about our Phone Donation Program. 

Recommended Posts

By using this site you agree to the use of cookies. More Info

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Currently, UniVoIP does not utilize "first party cookies" but may do so in the future. We do, however, work with a third party vendor, and therefore we use “third party cookies”, to provide us with certain information to, among other things:

UniVoIP and its vendors use cookies or similar technologies to analyze trends, administer the Website, track users’ movements around the Website, and to gather demographic information about our user base as a whole. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies set by the Website owner (here, UniVoIP) are called "first party cookies". Cookies set by parties other than the Website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the Website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the Website in question and also when it visits certain other Websites.

View our complete Privacy Policy here

Close